A Systematic, Customized Approach To Lead Generation

The Lead Generation Operating System is:

- A systematic approach to lead generation for indie consultants and freelancers, with
- Sensible defaults, and
- Sufficient flexibility to help with your situation, and
- Useful templates, to help you
- Take effective action without mental/emotional overwhelm or wasted experimentation.

What will you learn?

You will use this framework to design the best lead generation approach for your situation:

You will adjust your mindset to avoid the mental and emotional pitfalls that sabotage lead generation efforts.

You will develop a plan that includes fallback points to avoid over-investing in something that's not working.

You will develop a solid reason why the kind of lead you want should risk paying attention to you.

You will turn pre-written templates into a functional lead generation system.

You will NOT:

  • Spam people.

  • Waste time and effort on lead generation approaches that work for others but are unlikely to work for you.

  • Spend weeks/months building a "digital marketing funnel" only to find out it's based on flawed assumptions.

  • Learn stuff that works for products but fails with expensive, complex services. (The Lead Generation Operating System is for services business, specifically indie consultants and freelancers.)

Sign up for updates and beta access:

Thanks for reading Lead Generation Operating System Interest List! Subscribe for free to receive new posts and support my work.

Subscribe to Lead Generation Operating System Interest List

Get updates and beta access to The Lead Generation Operating System:


Philip Morgan

Independent researcher, author, lead generation consultant & coach for digital agencies and indie developers, founder OpportunityLabs.