A Systematic, Customized Approach To Lead Generation

The Lead Generation Operating System is:

- A systematic approach to lead generation for indie consultants and freelancers, with
- Sensible defaults, and
- Sufficient flexibility to help with your situation, and
- Useful templates, to help you
- Take effective action without mental/emotional overwhelm or wasted experimentation.

What will you learn?

You will use this framework to design the best lead generation approach for your situation:

You will adjust your mindset to avoid the mental and emotional pitfalls that sabotage lead generation efforts.

You will develop a plan that includes fallback points to avoid over-investing in something that's not working.

You will develop a solid reason why the kind of lead you want should risk paying attention to you.

You will turn pre-written templates into a functional lead generation system.

You will NOT:

  • Spam people.

  • Waste time and effort on lead generation approaches that work for others but are unlikely to work for you.

  • Spend weeks/months building a "digital marketing funnel" only to find out it's based on flawed assumptions.

  • Learn stuff that works for products but fails with expensive, complex services. (The Lead Generation Operating System is for services business, specifically indie consultants and freelancers.)

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People

Philip Morgan
Independent researcher, author, lead generation consultant & coach for digital agencies and indie developers, founder OpportunityLabs.